New TV and print ads for Volvo will showcase the Volvo XC60, which is making a star turn in "The Twilight Saga: Eclipse," a movie scheduled to debut next week.Boston-based Arnold Worldwide, the ad agency for Volvo Cars of North America, has created TV and print ads using scenes from the movie. The movie's main character, Edward Cullen, drives a Volvo XC60. Cast in the demanding role of Cullen is actor Robert Pattinson. Kristen Stewart is his co-star. (Stewart and Pattinson are shown in the photo that tops this post. The photo was provided by Arnold.)
Twilight is said to have something of a cult following.
And Arnold's Volvo ads will "challenge viewers to put their Twilight knowledge to the test in an online game, www.LostinForks.com," Arnold said in a press release. "Website visitors will have a chance to win a new Volvo XC60."
Forks is the fictional town in the movie, hence the online game's name: Lost in Forks.
The ads support Volvo's new campaign: "There's more to life than a Volvo. That's why you drive one."
source: Boston.com
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